womensweardaily:

Rodarte Gets Ceremonial

Mulleavy Madness is about to erupt in full, and I’m not talking tutus. At 11 o’clock this morning, when the doors of Opening Ceremony are unlocked, eager followers of Rodarte and its designers Laura and Kate Mulleavy will get to pounce on their latest project, a wide-reaching collaboration with the ultracool retailer.

For the much-anticipated collection, the Mulleavy sisters have developed a lineup that derives from their exquisitely artful Rodarte-ness as clearly as it is distinct from it; Rodarte for Opening Ceremony is more whimsical and temperate of design, while less aggressive, dark and fantastical, though with a subtle elegiac quality to the faded floral prints and controlled bohemian mood. It is unmistakably the work of the two sisters who emerged six years ago from West Coast anonymity to a particular fashion stardom that plays to a fan base with mainstream and cult factions.

The photos here are exclusive, the first look at the collection that Opening Ceremony principals Carol Lim and Humberto Leon will launch worldwide at 40 stores with whom they do business.

(via the-youthquake)